For over 40 years, Barry has plied his trade in the media and publishing field. For
the past 20 years, Barry has served as principal of NJ-based AdLab Media
Communications, LLC, a firm specializing in natural consumer products. Prior to
that, he held positions with New York radio stations WPAT and WOR, and served
as General Manager of WKCW, a Virginia radio station.
Barry is the author of a widely reviewed advertising guide book for smaller
companies, entitled 10 WAYS TO SCREW UP AN AD CAMPAIGN. He is co-
author of the books Startup Smarts, and Comin’ Home. In addition, he has
edited and/or promoted two dozen books for other authors. Barry has also written
guest columns for Floorcovering Weekly, Radio & Records, Radio Ink, and
Professional Performance, New Jersey Business, magazines, as well as Tiempo
de Mercadeo in Colombia, South America.
A familiar speaker on advertising, Barry has addressed national and regional
organizations, including the Radio Advertising Bureau, Interep, the Concert
Industry Consortium, the Mid-Year Radio Symposium, the Natural Products Expo
East, the US Small Business Administration, The Instiute for Entrepreneurial
Leadership, the NJ Florists Association, the Financial Institutions Marketing
Association, the Mid-Jersey Business Expo and the Gateway Small Business
Expo, in addition to the American Marketing Association, TD Bank, The New
York Marketing Association and guest lectures at Seton Hall & Kean Universities,
as well as the County College of Morris. He is the recipient of several creative
awards, from the NJ Ad Club, the Dynamic Graphics Foundation, Association of
Graphic Communicators and the Silver Microphone Awards.
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