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Barry Cohen

Barry Cohen

Strategic Planning and Media Liaison
AdLab Creative

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About this Speaker

For over 40 years, Barry has plied his trade in the media and publishing field. For the past 20 years, Barry has served as principal of NJ-based AdLab Media Communications, LLC, a firm specializing in natural consumer products. Prior to that, he held positions with New York radio stations WPAT and WOR, and served as General Manager of WKCW, a Virginia radio station.

Barry is the author of a widely reviewed advertising guide book for smaller companies, entitled 10 WAYS TO SCREW UP AN AD CAMPAIGN. He is co- author of the books Startup Smarts, and Comin’ Home. In addition, he has edited and/or promoted two dozen books for other authors. Barry has also written guest columns for Floorcovering Weekly, Radio & Records, Radio Ink, and Professional Performance, New Jersey Business, magazines, as well as Tiempo de Mercadeo in Colombia, South America.

A familiar speaker on advertising, Barry has addressed national and regional organizations, including the Radio Advertising Bureau, Interep, the Concert Industry Consortium, the Mid-Year Radio Symposium, the Natural Products Expo East, the US Small Business Administration, The Instiute for Entrepreneurial Leadership, the NJ Florists Association, the Financial Institutions Marketing Association, the Mid-Jersey Business Expo and the Gateway Small Business Expo, in addition to the American Marketing Association, TD Bank, The New York Marketing Association and guest lectures at Seton Hall & Kean Universities, as well as the County College of Morris. He is the recipient of several creative awards, from the NJ Ad Club, the Dynamic Graphics Foundation, Association of Graphic Communicators and the Silver Microphone Awards.

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