I specialize in helping B2B SaaS companies get better demand generation and ABM results with empathy.
Also, I also wrote the bestselling book, Lead Generation for the Complex Sale which went on to become one of the top 100 best selling sales and marketing books in the last decade.
Since then, I’ve been quoted or interviewed as a marketing expert by The New York Times, Inc., Forbes, Entrepreneur, AdAge, CMO Magazine, Selling Power, Target Marketing, Marketing News, DM News, CustomerThink, MarketingProfs, and other respected media outlets.
I do a fair amount of speaking. However, I’m best known for my work helping marketers optimize their demand generation and account-based marketing to increase revenue.
Learn more about what is empathetic marketing here: https://www.markempa.com/what-is-empathy-based-marketing/