I help B2B enterprise software companies and their leaders position themselves for growth, drawing on two-plus decades of start-up and Fortune 100 client-side experience spanning messaging, demand generation, and communications.
During that time, I’ve helped dozens of organizations market 200+ software offerings, collectively representing billions in revenue. I’ve also led more than 500 messaging and positioning engagements for large and small companies based on a repeatable methodology, and partnered with leaders in transforming companies and teams during periods of either turnaround or rapid growth.
I’m privileged to serve as keynote, speaker and panelist, as well as content creator and speechwriter for other senior executives. Notable conferences have included Oracle OpenWorld, Business Objects User Conference, Cornell Entrepreneurs Network, and Cornell Alumni Leadership Council, with appearances across Europe, Asia, Africa, and the Americas.
SPEAKING & TRAINING LIBRARY:
– Premature Differentiation: Why Marketing Different Isn’t Always Better
– Quantifying the Qualitative
– How Not to Bore Your Customers to Death
– How Marketing Adds Value to a Company (It’s Not What You Think)
PUBLICATIONS, INTERVIEWS & PRESS PLACEMENTS:
Barron’s, Bloomberg, Business Week, Byte, CRM Magazine, DM Direct, Entrepreneur.com, FierceBiotech, FiercePharma, Forbes.com, Information Week, InfoWorld, Intelligent Enterprise, KM World, Life Science Leader, Medcity News, mobihealthnews, NPR, PC Magazine, PC Week, Pharma Exec Scrip Intelligence, Self (magazine), Wiley Finance, WSJ.com.
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